Habits Build More Muscle Than Facts
Facts by themselves don't do anything.
Here is a fact - Working out regularly will keep you healthy and improve your quality of life in multiple dimensions. This is not a secret. If you ask a random person walking down the street if working out is good for you, they'd be hard pressed to disagree with that logic.
People know this. The whole new years resolution thing is a trope for a reason.
Gyms make a killing every January because people inevitably tell themselves something along these lines - "This is going to be the year that I finally achieve that Adonis-like body that will make mere mortals crumble in the wake of my overly-confident and self-assured stride". They proceed to bask in this delusion until they abandon all hope and activity only to repeat the cycle next year.
Did that project die because people didn't know working out was good for them?
No. It died because the right habits weren't developed.
The problem is we tend to believe that facts automatically translate into the right actions that will create an instant recipe for success. Nothing could be further from the truth. Facts need to inform strategy. A strategy will then be supported by consistent actions. Consistent actions will be supported by habits.
Habits, the right habits, will get you across the finish line.
My entire reason for writing this blog (publication?) is to help people think a little differently about their fitness goals and to help them take scientific facts and distill those down into the right habits for success.